RentByOwner Android & iOS App

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RentByOwner Android & iOS App

ROLE: Product manager and UX Designer

The RentByOwner app is a native app experience port from one of Left Travel’s websites, rentbyowner.com, a travel accommodation meta-search site. It was an experiment to see if a native app would drive higher conversions on mobile devices.

 
 

The Story

RentByOwner was launched in 2017, and maintained into 2018. During this time we used the apps to learn a lot about the mobile booking behaviours of our customers. From the website data, we realized that mobile was an area that we wanted to focus on - a missed opportunity. I worked with one other designer, Laura, and our offshore development team in Bangladesh to bring this to life.

 
 

Collecting Feedback

We had a great opportunity to learn more about our users than we could from the website, since these were repeat customers who had installed a service on their phone. We used surveys in the app to target these users to learn more about their motivations for travel and selection of accommodation. This, along with our reviews on the app stores gave us ample feedback to iterate on the app designs.

We built a survey that was distributed in the app as a popup dialogue after users had been in the app for a certain amount of time. This linked to a Google Forms Survey. From here we collected high level data about what people expected when looking for a vacation rental, and also got a place to recruit for further in depth interviews. “Photos of the Property” is the top influencer.

We built a survey that was distributed in the app as a popup dialogue after users had been in the app for a certain amount of time. This linked to a Google Forms Survey. From here we collected high level data about what people expected when looking for a vacation rental, and also got a place to recruit for further in depth interviews. “Photos of the Property” is the top influencer.

 
 

The Result

After launching and collecting data, we realized that mobile was used primarily for one of two purposes - researching trips which were later booked on a desktop computer, or to make 1 or 2 night bookings for stays less than a few weeks in advance. After this discovery, the RentByOwner app was removed from the app store, as a strategic play to compile and focus on core web products, instead of adding the complexity of maintaining different platforms in the long term.