YO! Android & iOS App
YO! iOS and Android App
Role: lead UX designer 2015-2017
With over 1 million installs, YO! is targeted to emerging markets, allowing users to chat and share content like videos, photos, and even other apps without the internet. I was the lead designer on this project for two years.
I was hired at Left as a UX Designer for their app project YO!, joining after the initial prototype for the app had been built, and a first version was public. On my two years on the project as the lead designer, I got the opportunity to iterate on the UX incrementally, monitor the impact of changes, and hear first hand from our users how the app was making an impact on their lives.
Early version of the app
This is from around early 2015 - this is one of the first live versions of YO!. Most of the work I did over my first few months was to update the designs to create a consistent UI, and to fit the native mobile context as it used a lot of web design standards.
Mid-version of YO!
Somewhere about 9 months in, I pushed to have the design updated to follow Material Design standards, to create consistency throughout the experience, because it was a large app and a drawer menu would showcase our content better, and because of the familiarity of that design style with users.
I had to deal with a lot of challenges; our target audience was inaccessible online (that was the problem we were solving for them), so getting data from users was difficult. At one point, we even paid for on the ground paper surveys to be done in Cuba. It was a project with a lot of scope, and I was responsible for all mockups and final versions of all features, writing up and documenting requirements for two large offshore development teams, QA testing, written and visual assets for the app store, all for two platforms (iOS and Android - we also dappled in desktop) and two languages (English and Spanish).
Later version of YO!
As we collected more and more user feedback, we realized that content sharing was the core need. We shifted the UX from a focus around conversations and chat to posting content for free download without internet from anyone you connect with offline. We also went through a rebranding exercise, giving the app a totally new look to coincide with major feature changes. This was well received and our play store rating started going up, last measured at a 4.1.
The Final Chapter
YO! was shelved for major development in mid 2017. While we had gotten user traction, we had not successfully found a way to monetize, and maintaining the app was unsustainable. Left took the learnings from working on YO! to shift into a new product, RightMesh - a token incentivized mesh networking SDK for mobile devices.